Tour Program

We cordially recommend our Self-Tour Program to all participants who wish to have a taste of Korea during your stay.
This tour program is perfect for
Those who wish to explore Korea on your own.
Those who wish to minimize the tour budget.

For any information regarding Tour Program, please contact KSUM Open 2014 Secretariat (

Seolleung – Jeongneung
How to get there : Take subway line 2 to Seolleung Station, go out exit 8. Just one station away from Samsung station (COEX)
Phone : +82-2-568-1291
Operation Hours : March – October 06:00 - 20:00/ November – February 06:30 - 20:00 (※ Closed: Mondays / ※ Tour time: 1 hour)
Admission Fee: Adults (ages 19 to 64) 1,000 Won / Youth (ages 7 to 18) 500 Won

This royal tomb of the Joseon Dynasty is where King Seongjong, the 9th king of the Joseon Dynasty, and his second wife, Queen Jeonghyeon, are buried. King Seongjong is admired as the ruler who established the administrative and legal systems for the dynasty. The tomb consists of two mounds built on two different hills but contained in a single sanctuary. The tomb of King Seongjong was built in 1495 on the west side of Seolleung, and the tomb of Queen Jeonghyeon was built in 1530 on the east side of Seolleung.

This royal tomb of the Joseon Dynasty is where King Jungjong, the 11th king of the Joseon Dynasty, is buried. King Jungjong is known for his launch of a large-scale reformation of the government with the help of Jo Gwang-jo and other Sarim scholars. His ambition was, however, thwarted by fierce opposition from the conservative political faction that led to the Literati Purge of 1519 (Gimyo Sahwa). It was originally built in Wondang, Goyang-gun, Gyeonggi-do in 1544, but was moved from its original site to its current location in 1562 by Queen Munjeong (the second wife of King Jungjong). It is a single-mound tomb where the king is buried alone.

Royal Tombs of the Joseon Dynasty
Registered as a UNESCO World Heritage site since 2009, the Royal Tombs of the Joseon Dynasty refers to the 40 tombs of members of the Korean Joseon Dynasty (1392-1910) scattered in over 18 locations across South Korea. They were built to honour and respect the ancestors and their achievements, and assert their royal authority.

Bongeunsa (Temple)
How to get there : Across the street from the North gate of COEX
No Admission Fee :
Phone : +82-2-3218-4801~5

An ancient Buddhist temple established in the 8th century during the Silla Kingdom period, Bongeunsa prospered during the mid-Joseon Dynasty period thanks to the devotion of Queen Munjeong (1501 - 1565). The temple is home to several great treasures: the great statue of Maitreya Buddha, which at 23 meters, is the tallest statue of Maitreya Buddha in Korea; a collection of 3,438 valuable woodblocks engraved with Buddhist scriptures; and calligraphy written on a hanging board by Kim Jeonghui, one of Joseon's greatest scholars, written three days before his death.

Garosu-gil, Sinsa-dong, Gangnam (The Soho street of Seoul)
How to get there : Take subway line 3 to Sinsa Station, go out Exit 8

Considered the Soho of Seoul, Garosu-gil was where aspiring Korean artists used to set up their studios, away from the more expensive Gangnam districts. Now it has become lined with Asian and European fusion restaurants and cafes, latest fashion and designer clothing and accessory boutiques, art galleries and nightclubs. This 700 meter-long boulevard lined with gingko trees can be especially pleasant (or romantic) for pedestrians (or for couples) out for a stroll in autumn, as the golden gingko leaves imbue the visitors with an indelible sense of warmth and nostalgia. Ambling along, visitors may browse the designer boutiques then settle down at quaint restaurants that give the street a classy, privileged atmosphere. Art galleries further color these roads, as do the fashionable people that you are bound to see.

Kimchi Museum
How to get there : Second Basement Level in COEX Mall
Operation hours : Tuesday - Sunday: 10 a.m. ~ 6 p.m. (visitors admitted until 5:30 p.m.)
Admission Fee : Adult: 3,000 won / Elementary, Middle, High School Students: 2,000 won / Child (48 months old or elder): 1,000 won
Phone : +82-2-3218-4801~5

The Great Long History of Kimchi Continues with the Pulmuone Kimchi Museum Introduction The Pulmuone Kimchi Museum is a museum registered in Seoul and it was established in 1986 to study the culture of kimchi, the archetypal Korean food, to promote kimchi inside and outside of Korea. Currently, Pulmuone is managing the museum with the aspiration to succeed and develop traditional Korean food culture. The Pulmuone Kimchi Museum is the ‘Place to Learn about Kimchi’ Kimchi’ for both residents and international visitor who are interested and wish to know about kimchi and the Korean culture. It operates a permanent exhibition hall introducing the history, transition, diversity, and excellence of kimchi.
* The museum has panels explaining the exhibits in English and Japanese along with guide leaflets written in English, Japanese, and Chinese.

Kimchi Museum
How to get there : Take subway line 2 to Gangnam Station, go out exit 8. Just three station away from Samsung station (COEX)
No Admission Fee :
Address : 1320-10 Seocho 2(i)-dong, Seocho-gu, Seoul
Phone : +82-2-2255-2277
Operation hours : 10:00-19:00 (d'Light Shop until 21:00), Closed on Sundays (except for the d'light Shop)
Group tours are available in English, Chinese, Japanese, Spanish with advance reservation.

Located within the Samsung Electronics Building in Seocho-dong, Samsung d’light is an exhibition space that showcases all the latest consumer electronic products by Samsung Electronics. According to Samsung, the name d'light combines the words "digital" and "light", to correlate with their vision of being a "guiding light to the digital world" and leading consumers to a whole new lifestyle through digital technology. It is also meant to convey delight and excitement.

Mobile Plaza (1F)
At the Mobile Plaza, visitors can create digital content with electronic consumer products boasting the latest technology. At the Capture Wall, visitors can have their pictures taken and immediately projected on a media wall comprised of 82 LFD monitors. Visitors can also type messages on a designated computer and have their messages displayed on the Message Floor, a giant sprawling screen on the floor of the Mobile Plaza. At the Mood Tube, visitors can select a song and watch as the Mood Tube visualizes the music with colors and animated characters. Visitors can also try out all of the electronic products on display including the latest laptops, tablet PCs, smartphones, and cameras. If trying out the products on display isn't enough, the latest camcorders and digital cameras are available for rent at the booth in front of the escalator for visitors to use freely within the d'light exhibition space.
Global Gallery (2F)
The Global Gallery is an overview of Samsung Electronics' history and visions for the future. At Star Island, visitors can exhibit some of Samsung Electronics' world's best-selling consumer electronic products over the years, including cell phones, digital cameras, and TVs. Visitors can see the story of the company's history unfold across cascading water at the Water Wall and at the Media Wall, visitors can watch a video presentation of the company's five most important values.

Walking Tour General Information
"Seoul City Walking Tours" is a free program offered by the city of Seoul designed for tourists who want to see Seoul’s top tourist attractions on foot under the expert guidance of multilingual tour guides. Reservations for this program can be made via the internet and mobile web at
Walking Tour Introduction
There are 17 different tours available with this program and are organized under 5 different themes: Ancient Historical Culture, Traditional Culture, Modern Historical Culture, Ecological Restoration, and Traditional Markets.
Weekdays: 10 a.m., 2 p.m. Weekends: 10 a.m., 2 p.m., 3 p.m.
Individual: Up to 10 people Group: 11 or more people
※ 21 or more people for the Gyeongbokgung, Deoksugung, Changdeokgung, Changgyeonggung, Gyeonghuigung tours
Korean, English, Japanese, Chinese
Free (Admission fees to the royal palaces & fees for cultural experience programs, etc. are not included in the tours and must be paid for separately.)